Category: design-blog

How much does something like a logo cost when you look at it as time? How much does it cost when you look at it as value? And what about as a product? Do they all amount to the same end price? Do they all amount to the same end result? Let’s do this with…

Everyone loves recurring revenue, it gives us some security and expectations for the future. It takes the pressure off winning new work and it’s becoming easier for clients to understand, considering that we now live in the subscription economy. Retainers for designers are not as common as they are for digital services such as SEO,…

Value-based pricing is not for everyone and it’s not the easiest pricing principle to master. Because it’s not something that not everyone completely understands, it can be seen as an attempt to inflate prices when dealing with high-end clients. But value-based pricing is real and we all live with it day to day in various…

Price Anchoring is one of the easiest and most effective pricing techniques to learn. The impact that price anchoring can make when having sales conversations can be almost instant. Here are some of the best tips for price anchoring that you can implement into your process today. 1) Say the price before you show it: Always…

Knowing what to ask on an initial call with a prospect can seem hard. May people will avoid this and try send someone off to a questionnaire, but the impact of having a 20min phone call and asking the right questions could likely be the advantage you are looking for to help land better, more…

Pushing past prospects objecting to your price can be hard. What do you say to someone who thinks your prices are too high? How do you get control back so that you don’t find yourself losing a prospect, or working for less than your worth? Don’t justify your value Something you never want to do…

How to not get financially burnt when a project breaks down. It’s never fun when a project comes to a premature end. It can happen for many reasons from communication problems to financial problems. But whatever the reason is, you’re going to need a set process on how you deal with it if it ever…

Whether or not you’re using it, or you’ve heard of it, Price Anchoring is something you’ve likely already experienced. At its core, it is a simple yet effective negotiation tool that you can implement into your pricing conversations/strategies to help you make financial deals in your favour. Think of it as a strategic bargaining tool…

Being able to sell design is a huge asset and skill (no I don’t mean landing clients). In the setting of a studio, an average designer who can sell their ideas is more valuable than an amazing designer who cannot. Now that sounds really harsh, but beautiful designs that never get seen are an expense…

Pricing creative services is an individual’s game. If you could take any creative service/product and find out what people/agencies charge, you’d find the difference between the lowest and the highest is 10,000x (take a logo design, the lowest example might be $100 and the highest $1,000,000). So the real question shouldn’t be “what would you…